College Students Launch Startup to Fill a Niche What began as a marketing consulting and branding transactional relationship grew into a rewarding mentorship and coaching role with two ambitious college students who launched their venture just prior to graduating. We worked with Rida on business and marketing strategies to secure investors and partner universities. Naming […]
Our Work - Research
Virtual Tutoring Goes Global
Rebranding an Exemplar Online Tutoring Service Before most of us had heard of Zoom, LD Virtual Tutoring used Zoom to provide one-on-one tutoring for college and high school students who learn differently. Originally launched under the Fairleigh Dickinson University brand, the LD Virtual Tutoring team decided to create a stand-alone website and identity to dispel the […]
Sudden Infant Death Prevention Education
Is your Baby a Safe Sleeper? To meet Connecticut legislation requiring hospitals to educate parents and guardians of newborns about best practices for a safe sleep environment, CSG worked with a public-private collaborative which included Connecticut state agencies – the Office of Early Childhood, Department of Children and Families, Department of Public Health, Department of […]
Launching New State Agency for Early Childhood
The more you know, the better they grow. The goal of this statewide, bilingual, marketing campaign was to announce the formation of the Connecticut Office of Early Childhood, a resource for information, service, and education. Target audiences of the campaign included families of young children, providers in the early childhood community and other early childhood […]
Improving FDU Silberman College of Business’ Rankings
Doing More Digitally Because the competition for attracting students has never been more fierce, and digital is the single most effective method to reach this demographic, CSG performed an in-depth SEO analysis of Fairleigh Dickinson University Silberman College of Business’ website, employing WebCEO, Google Analytics, and a student survey. CSG devised a new User Interaction […]