College Students Launch Startup to Fill a Niche What began as a marketing consulting and branding transactional relationship grew into a rewarding mentorship and coaching role with two ambitious college students who launched their venture just prior to graduating. We worked with Rida on business and marketing strategies to secure investors and partner universities. Naming […]
Our Work - Search Engine Optimization
Virtual Tutoring Goes Global
Rebranding an Exemplar Online Tutoring Service Before most of us had heard of Zoom, LD Virtual Tutoring used Zoom to provide one-on-one tutoring for college and high school students who learn differently. Originally launched under the Fairleigh Dickinson University brand, the LD Virtual Tutoring team decided to create a stand-alone website and identity to dispel the […]
University of Connecticut School of Social Work Brand Refresh
More than a degree: A difference. With a dated website and a new online application process, the time was right for the University of Connecticut School of Social Work to conduct an assessment of their brand to determine how best to convey their core strengths and key points of differentiation to potential students, faculty and […]
Improving FDU Silberman College of Business’ Rankings
Doing More Digitally Because the competition for attracting students has never been more fierce, and digital is the single most effective method to reach this demographic, CSG performed an in-depth SEO analysis of Fairleigh Dickinson University Silberman College of Business’ website, employing WebCEO, Google Analytics, and a student survey. CSG devised a new User Interaction […]