HIGHER EDUCATION SEARCH ENGINE OPTIMIZATION | Improving FDU Silberman College of Business’ Rankings

Doing More Digitally

Because the competition for attracting students has never been more fierce, and digital is the single most effective method to reach this demographic, CSG performed an in-depth SEO analysis of Fairleigh Dickinson University Silberman College of Business’ website, employing WebCEO, Google Analytics, and a student survey.

CSG devised a new User Interaction flow to help potential students more easily locate pertinent information; developed a more personable brand image and voice; created SEO-driven content, meta descriptions and keywords to improve Silberman College of Business’ search rankings and recruitment success.

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