More than a degree: A difference. With a dated website and a new online application process, the time was right for the University of Connecticut School of Social Work to conduct an assessment of their brand to determine how best to convey their core strengths and key points of differentiation to potential students, faculty and […]
Our Work - Focus Group Testing
Sudden Infant Death Prevention Education
Is your Baby a Safe Sleeper? To meet Connecticut legislation requiring hospitals to educate parents and guardians of newborns about best practices for a safe sleep environment, CSG worked with a public-private collaborative which included Connecticut state agencies – the Office of Early Childhood, Department of Children and Families, Department of Public Health, Department of […]
Launching New State Agency for Early Childhood
The more you know, the better they grow. The goal of this statewide, bilingual, marketing campaign was to announce the formation of the Connecticut Office of Early Childhood, a resource for information, service, and education. Target audiences of the campaign included families of young children, providers in the early childhood community and other early childhood […]
Improving FDU Silberman College of Business’ Rankings
Doing More Digitally Because the competition for attracting students has never been more fierce, and digital is the single most effective method to reach this demographic, CSG performed an in-depth SEO analysis of Fairleigh Dickinson University Silberman College of Business’ website, employing WebCEO, Google Analytics, and a student survey. CSG devised a new User Interaction […]