The more you know, the better they grow. The goal of this statewide, bilingual, marketing campaign was to announce the formation of the Connecticut Office of Early Childhood, a resource for information, service, and education. Target audiences of the campaign included families of young children, providers in the early childhood community and other early childhood […]
Our Work - Emerging Media
Sudden Infant Death Prevention Education
Is your Baby a Safe Sleeper? To meet Connecticut legislation requiring hospitals to educate parents and guardians of newborns about best practices for a safe sleep environment, CSG worked with a public-private collaborative which included Connecticut state agencies – the Office of Early Childhood, Department of Children and Families, Department of Public Health, Department of […]
Preventing Shaken Baby Syndrome through Education
All babies cry. Learn how to be chill. We created a bilingual campaign, providing parents and caregivers with information about the risks associated with Shaken Baby Syndrome and practical tips on how to remain calm when an infant won’t stop crying. For Phase One, our target audience was male caregivers, based on statistics indicating that […]