College Students Launch Startup to Fill a Niche What began as a marketing consulting and branding transactional relationship grew into a rewarding mentorship and coaching role with two ambitious college students who launched their venture just prior to graduating. We worked with Rida on business and marketing strategies to secure investors and partner universities. Naming […]
Our Work - Video
Launching New State Agency for Early Childhood
The more you know, the better they grow. The goal of this statewide, bilingual, marketing campaign was to announce the formation of the Connecticut Office of Early Childhood, a resource for information, service, and education. Target audiences of the campaign included families of young children, providers in the early childhood community and other early childhood […]
Preventing Shaken Baby Syndrome through Education
All babies cry. Learn how to be chill. We created a bilingual campaign, providing parents and caregivers with information about the risks associated with Shaken Baby Syndrome and practical tips on how to remain calm when an infant won’t stop crying. For Phase One, our target audience was male caregivers, based on statistics indicating that […]