B2B AND B2C SALES PROGRAM | ASSA ABLOY Marketing Brochures

Bringing New Light to
Interior Architecture

CSG has been providing graphic design and collateral development for ASSA ABLOY for many years so when the company acquired the Frameworks company, ASSA ABLOY asked CSG to create a brand for Frameworks that would provide an individual identity for Frameworks but at the same time, complement ASSA ABLOY’s global brand.

We created marketing materials for their corporate sales team to begin selling the new product line with a focus on clients in the architectural industry. We featured a look, image and ‘voice’ for Frameworks that was highlighted in the new marketing materials including a pair of brochures with a soft translucent feel, similar to the aluminum-framed frosted glass walls built by – and a signature product of – Frameworks.