College Students Launch Startup to Fill a Niche What began as a marketing consulting and branding transactional relationship grew into a rewarding mentorship and coaching role with two ambitious college students who launched their venture just prior to graduating. We worked with Rida on business and marketing strategies to secure investors and partner universities. Naming […]
Our Work - Branding
Virtual Tutoring Goes Global
Rebranding an Exemplar Online Tutoring Service Before most of us had heard of Zoom, LD Virtual Tutoring used Zoom to provide one-on-one tutoring for college and high school students who learn differently. Originally launched under the Fairleigh Dickinson University brand, the LD Virtual Tutoring team decided to create a stand-alone website and identity to dispel the […]
Promoting Clinical Symposiums
Educating Medical Professionals Fox Medical Education needed a suite of materials to promote a medical symposium to health professionals. Our charge was to create materials that showcased a highly clinical subject in order to secure attendees at the conference. By developing and designing a host of graphically vivid and highly visual, targeted pieces including ads, invitations, […]
3M Water Purification Dealer and Consumer Information
Explaining Water Purification To launch the 3M Purification team’s new 3M Authorized Dealer consumer marketing campaign, we developed lifestyle-themed brochures for dealers’ use in educating consumers about water filtration systems; created B2C consumer coop ads; B2B dealer ads for trade publications; and a new dealer portal on the 3M water purification website.
ASSA ABLOY Marketing Brochures
Bringing New Light to Interior Architecture CSG has been providing graphic design and collateral development for ASSA ABLOY for many years so when the company acquired the Frameworks company, ASSA ABLOY asked CSG to create a brand for Frameworks that would provide an individual identity for Frameworks but at the same time, complement ASSA […]
Reinventing a National Healthcare Corporation
HealthDrive Delivers Our reputation and past performance with helping a “C” level executive re-position his former company lead us to a new opportunity with HealthDrive; crafting and executing a similar initiative. The newly appointed Chief Executive Officer hired us to supplant an existing tenuous public image for the company with one that was true […]
University of Connecticut School of Social Work Brand Refresh
More than a degree: A difference. With a dated website and a new online application process, the time was right for the University of Connecticut School of Social Work to conduct an assessment of their brand to determine how best to convey their core strengths and key points of differentiation to potential students, faculty and […]
University of Connecticut School of Social Work Alumni Communications
INTERACTION: Connecting with Alumni CSG was originally hired to redesign their brand and over the years, we continued to service their creative and design needs, particularly by providing them with fresh, new and contemporary design. This client is an excellent example of how we establish a true partnership with our clients and grow with […]
Launching New State Agency for Early Childhood
The more you know, the better they grow. The goal of this statewide, bilingual, marketing campaign was to announce the formation of the Connecticut Office of Early Childhood, a resource for information, service, and education. Target audiences of the campaign included families of young children, providers in the early childhood community and other early childhood […]
CT Department of Energy & Environmental Protection Program Guidebook
Aquifer Protection Program As one of the very few sustainability-focused boutique graphic design firms in the area, our abilities to capture and launch the Aquifer Protection product line was highly recognized and very successful; particularly in educating municipalities and providing them with the guidelines on how to use the product to protect underwater areas from […]