College Students Launch Startup to Fill a Niche What began as a marketing consulting and branding transactional relationship grew into a rewarding mentorship and coaching role with two ambitious college students who launched their venture just prior to graduating. We worked with Rida on business and marketing strategies to secure investors and partner universities. Naming […]
Our Work - Advertising
Promoting Clinical Symposiums
Educating Medical Professionals Fox Medical Education needed a suite of materials to promote a medical symposium to health professionals. Our charge was to create materials that showcased a highly clinical subject in order to secure attendees at the conference. By developing and designing a host of graphically vivid and highly visual, targeted pieces including ads, invitations, […]
3M Water Purification Dealer and Consumer Information
Explaining Water Purification To launch the 3M Purification team’s new 3M Authorized Dealer consumer marketing campaign, we developed lifestyle-themed brochures for dealers’ use in educating consumers about water filtration systems; created B2C consumer coop ads; B2B dealer ads for trade publications; and a new dealer portal on the 3M water purification website.
Reinventing a National Healthcare Corporation
HealthDrive Delivers Our reputation and past performance with helping a “C” level executive re-position his former company lead us to a new opportunity with HealthDrive; crafting and executing a similar initiative. The newly appointed Chief Executive Officer hired us to supplant an existing tenuous public image for the company with one that was true […]
University of Connecticut School of Social Work Brand Refresh
More than a degree: A difference. With a dated website and a new online application process, the time was right for the University of Connecticut School of Social Work to conduct an assessment of their brand to determine how best to convey their core strengths and key points of differentiation to potential students, faculty and […]
University of Connecticut School of Social Work Alumni Communications
INTERACTION: Connecting with Alumni CSG was originally hired to redesign their brand and over the years, we continued to service their creative and design needs, particularly by providing them with fresh, new and contemporary design. This client is an excellent example of how we establish a true partnership with our clients and grow with […]
Launching New State Agency for Early Childhood
The more you know, the better they grow. The goal of this statewide, bilingual, marketing campaign was to announce the formation of the Connecticut Office of Early Childhood, a resource for information, service, and education. Target audiences of the campaign included families of young children, providers in the early childhood community and other early childhood […]
Sudden Infant Death Prevention Education
Is your Baby a Safe Sleeper? To meet Connecticut legislation requiring hospitals to educate parents and guardians of newborns about best practices for a safe sleep environment, CSG worked with a public-private collaborative which included Connecticut state agencies – the Office of Early Childhood, Department of Children and Families, Department of Public Health, Department of […]
Improving FDU Silberman College of Business’ Rankings
Doing More Digitally Because the competition for attracting students has never been more fierce, and digital is the single most effective method to reach this demographic, CSG performed an in-depth SEO analysis of Fairleigh Dickinson University Silberman College of Business’ website, employing WebCEO, Google Analytics, and a student survey. CSG devised a new User Interaction […]