Infographics and Smart Design We worked with the researchers of this study to create a Research Brief that presents the findings in a succinct manner. Through the use of data visualization, we have highlighted the key findings as defined by the research. The report is designed for use online and in print. View it as […]
Our Work - Social Impact
Branding and Mentoring a Startup
College Students Launch Startup to Fill a Niche What began as a marketing consulting and branding transactional relationship grew into a rewarding mentorship and coaching role with two ambitious college students who launched their venture just prior to graduating. We worked with Rida on business and marketing strategies to secure investors and partner universities. Naming […]
University of Connecticut School of Social Work Brand Refresh
More than a degree: A difference. With a dated website and a new online application process, the time was right for the University of Connecticut School of Social Work to conduct an assessment of their brand to determine how best to convey their core strengths and key points of differentiation to potential students, faculty and […]
CT Department of Energy & Environmental Protection Program Guidebook
Aquifer Protection Program As one of the very few sustainability-focused boutique graphic design firms in the area, our abilities to capture and launch the Aquifer Protection product line was highly recognized and very successful; particularly in educating municipalities and providing them with the guidelines on how to use the product to protect underwater areas from […]
Sudden Infant Death Prevention Education
Is your Baby a Safe Sleeper? To meet Connecticut legislation requiring hospitals to educate parents and guardians of newborns about best practices for a safe sleep environment, CSG worked with a public-private collaborative which included Connecticut state agencies – the Office of Early Childhood, Department of Children and Families, Department of Public Health, Department of […]
Launching New State Agency for Early Childhood
The more you know, the better they grow. The goal of this statewide, bilingual, marketing campaign was to announce the formation of the Connecticut Office of Early Childhood, a resource for information, service, and education. Target audiences of the campaign included families of young children, providers in the early childhood community and other early childhood […]
Preventing Shaken Baby Syndrome through Education
All babies cry. Learn how to be chill. We created a bilingual campaign, providing parents and caregivers with information about the risks associated with Shaken Baby Syndrome and practical tips on how to remain calm when an infant won’t stop crying. For Phase One, our target audience was male caregivers, based on statistics indicating that […]
Support for Choosing Quality Child Care
Thrive! Launching Connecticut’s Quality Recognition & Improvement System (QRIS) CSG worked with the United Way of Connecticut 2-1-1 Child Care and the Office of Early Childhood to launch Connecticut’s Quality Recognition and Improvement System (QRIS). The statewide program included the development of print materials and the Thrive website – to introduce the system, outline, the […]