College Students Launch Startup to Fill a Niche What began as a marketing consulting and branding transactional relationship grew into a rewarding mentorship and coaching role with two ambitious college students who launched their venture just prior to graduating. We worked with Rida on business and marketing strategies to secure investors and partner universities. Naming […]
Our Work - Websites & Apps
Virtual Tutoring Goes Global
Rebranding an Exemplar Online Tutoring Service Before most of us had heard of Zoom, LD Virtual Tutoring used Zoom to provide one-on-one tutoring for college and high school students who learn differently. Originally launched under the Fairleigh Dickinson University brand, the LD Virtual Tutoring team decided to create a stand-alone website and identity to dispel the […]
3M Water Purification Dealer and Consumer Information
Explaining Water Purification To launch the 3M Purification team’s new 3M Authorized Dealer consumer marketing campaign, we developed lifestyle-themed brochures for dealers’ use in educating consumers about water filtration systems; created B2C consumer coop ads; B2B dealer ads for trade publications; and a new dealer portal on the 3M water purification website.
Reinventing a National Healthcare Corporation
HealthDrive Delivers Our reputation and past performance with helping a “C” level executive re-position his former company lead us to a new opportunity with HealthDrive; crafting and executing a similar initiative. The newly appointed Chief Executive Officer hired us to supplant an existing tenuous public image for the company with one that was true […]
University of Connecticut School of Social Work Brand Refresh
More than a degree: A difference. With a dated website and a new online application process, the time was right for the University of Connecticut School of Social Work to conduct an assessment of their brand to determine how best to convey their core strengths and key points of differentiation to potential students, faculty and […]
Sudden Infant Death Prevention Education
Is your Baby a Safe Sleeper? To meet Connecticut legislation requiring hospitals to educate parents and guardians of newborns about best practices for a safe sleep environment, CSG worked with a public-private collaborative which included Connecticut state agencies – the Office of Early Childhood, Department of Children and Families, Department of Public Health, Department of […]
Launching New State Agency for Early Childhood
The more you know, the better they grow. The goal of this statewide, bilingual, marketing campaign was to announce the formation of the Connecticut Office of Early Childhood, a resource for information, service, and education. Target audiences of the campaign included families of young children, providers in the early childhood community and other early childhood […]
Preventing Shaken Baby Syndrome through Education
All babies cry. Learn how to be chill. We created a bilingual campaign, providing parents and caregivers with information about the risks associated with Shaken Baby Syndrome and practical tips on how to remain calm when an infant won’t stop crying. For Phase One, our target audience was male caregivers, based on statistics indicating that […]
Improving FDU Silberman College of Business’ Rankings
Doing More Digitally Because the competition for attracting students has never been more fierce, and digital is the single most effective method to reach this demographic, CSG performed an in-depth SEO analysis of Fairleigh Dickinson University Silberman College of Business’ website, employing WebCEO, Google Analytics, and a student survey. CSG devised a new User Interaction […]
Support for Choosing Quality Child Care
Thrive! Launching Connecticut’s Quality Recognition & Improvement System (QRIS) CSG worked with the United Way of Connecticut 2-1-1 Child Care and the Office of Early Childhood to launch Connecticut’s Quality Recognition and Improvement System (QRIS). The statewide program included the development of print materials and the Thrive website – to introduce the system, outline, the […]